Evergreen content is like the gift that keeps on giving in the world of content creation. It’s content that stays relevant and valuable long after it’s published. Think of it as the opposite of news or trends, which have a short shelf life.

Evergreen topics don’t expire because they cover timeless ideas or information. For example, “How to Bake the Perfect Chocolate Cake” or “Beginner’s Guide to Meditation” are evergreen. People will always want to bake cakes or learn to meditate!

The beauty of evergreen content? It can consistently attract traffic, build authority, and generate leads over time. But it’s not set-and-forget—you’ll need to update it occasionally to keep it fresh and accurate.

When planning your content, ask: “Will this still be useful a year from now?” If yes, you’re on the evergreen track!

Using Evergreen Content

Using evergreen content in your blog is a smart way to boost traffic and keep your site valuable over time.

• Focus on subjects that won’t age quickly. Think “how-to guides,” “tips for beginners,” or “essential tools.” For example, “10 Productivity Hacks That Always Work” will stay relevant longer than “Top Productivity Tools of 2024.”
• Research keywords with consistent search demand. Optimize your posts for these keywords so your content ranks higher for months or even years.
• Reuse your evergreen posts across formats—like videos or infographics—and update the content regularly. This keeps it fresh and accurate.
• Link evergreen posts to trending or seasonal content. It improves site navigation and keeps readers engaged longer.

Done right, evergreen content can be your blog’s backbone!