Scannable content is all about making your content easy to skim, which is a huge deal in SEO.
People don’t read every word on a page. They skim to see if the content has what they’re looking for. So, scannable content structures your text to make this process super easy. The goal? Help readers (and search engines!) find key info fast.
How to Create Scannable Content
To make content scannable, break up long blocks of text with headers, subheaders, and lists. Keep paragraphs short, ideally no more than 3-4 lines, so it feels digestible.
Using bullet points and numbered lists also makes content more approachable and helps readers grab key points quickly.
For SEO, this increases “dwell time”—the amount of time a reader spends on your page—which signals to search engines that people find the content valuable.
You should also focus on clear, informative headings with keywords, because search engines crawl these headers to understand page structure. Using headers like H1, H2, and H3 with relevant keywords improves SEO and helps readers find specific sections quickly.